Resources / Marketing and growing your school

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If your classes get too big, you won't be able to build strong relationships with your students.

3 common mistakes martial arts school owners make

Steer clear of these three commonly made mistakes, and you’ll put your martial arts business in a better position to succeed.

Software pain

How to run a martial arts studio headache-free

Here’s how to eliminate some of the more concerning issues and make your martial arts studio as headache-free as possible.

Kids excited about martial arts

5 sure-fire ways to bring in new martial arts students

There are endless opportunities to improve enrollment in your martial arts classes.

Summer camp attendees are more likely to enroll in regular weekly classes when fall rolls around.

Beat the summer doldrums with a killer martial arts camp

Summer martial arts camps present a golden opportunity to drive more revenue, reduce class attrition and improve your fall enrollment rates.

What do you want your dojo to be like?

The best things about owning your own dojo

Here are some of the biggest reasons that people who own martial arts studios love their jobs.

Make sure the school's website has a "wow" factor.

Accurate contact data can increase attendance at martial arts schools

Martial arts school owners already know the importance of having a strong website, but sometimes it can be easy to forget about keeping it updated on a regular basis.

Martial arts instructor and student bow toward each other to demonstrate respect.

What should you charge?

One of the most challenging parts of opening a martial arts studio is determining what you should charge.

Several application icons emerging out of a smartphone demonstrating the power of technology.

Using social media for your studio

If you haven’t begun using Facebook, Twitter, Instagram or Snapchat as a business tool yet, here are a few reasons why you should – and how to get started.

A black belt strikes a paddle with a strong punch.

Thinking of opening a martial arts studio?

While the end result is definitely worth it, there are things you should know before opening your own studio.

A large sun shines brightly in the sky.

Reasons students should practice martial arts in the summer

Help students get in shape this summer with martial arts.

PPC can help martial arts schools boost traffic.

PPC helps martial arts schools attract more students when done correctly

Pay-per-click advertising can be highly effective for martial arts schools to attract higher website traffic, but owners need to ensure they are not making critical mistakes that detract from the success of these campaigns.

Loyalty plays a major role in new student acquisition.

Loyalty is a major driver in new student acquisition

Small organizations that place customer service at loyalty at the forefront of their strategies may be more successful at achieving business growth, and it’s important for martial arts schools to take note of this trend.