Why a Website is Essential for Your Martial Arts Business

June 28, 2018

Martial Arts Business owner working on his website.

 

In this digital world we live in, you may have considered whether or not your martial arts school needs a website. Developing and staying up to date with a website may seem like somewhat of a hassle, but we guarantee that the pros far outweigh the cons! A website is truly essential in this day and age for your business, and it can help you make huge strides in your company’s success. By developing a website for your business, you open yourself up to a whole new array of opportunities! If you aren’t already convinced, here are some of the most important and effective advantages you will realize by developing a website for your martial arts business:

 

Lead Generation

Let’s start with the most crucial reason to create a website for your martial arts school: it can substantially help your lead campaign! Websites are the best way to improve lead generation.

To put it into simple terms, lead generation is the process of attracting a possible customer and then turning them into someone with a shown interest in your company.  There is no better way to accomplish this transition than through a company website. When a stranger visits your website and clicks on a call-to-action button, it brings them to a landing page where they can complete any contact information. It’s that simple!  Websites are a fantastic way to steer these potential prospects through the sign up process easily and without confusion.

Lead generation may be the most compelling reason to create a website for your company! There are many different tactics in order to increase and improve your lead generation, but no matter how you choose to do this, creating a website is the first step.

 

Inform Members

Websites are extremely useful when it comes to educating your members and students, bringing new and helpful information to their attention. This can be done using a wide range of resources, such as by sharing interesting blogs or articles. By keeping your website updated and current, you are creating a personal aspect to your company that present and potential customers will find very appealing.

Try covering topics that are relevant to both the martial arts industry and to your company. There is an infinite amount of topics you could display on your website to better inform your members, for instance a video giving training advice, an article that explains tips for a healthier lifestyle, or a blog post encouraging athletes. By sharing materials such as these, you are demonstrating your company’s knowledge and expertise on topics relating to not just martial arts, but to overall health and wellness as well! These materials also can improve your company’s SEO (Search Engine Optimization) and increase traffic to your website.

By regularly informing your members through a website, you can make your school more likely to be discovered by potential students! You not only make more people aware of your company, but you are also creating a confidence in your martial arts school among both potential and current customers.

 

Demonstrate Reliability

Nowadays majority of businesses have websites, therefore people have come to expect this. So let’s say a potential customer heard about your school and is interested, chances are the first thing they will do is search for you on the internet. If they then don’t find your company after quickly scrolling through the internet, they may question your credibility or even wonder if your school actually exists at all.

Searching the web is often the first step for a potential martial arts student when they are looking for a school to train at. This is why having a website can be so vital to the success of your school! By having a simple, easy-to-follow website, people are more likely to trust your company, so as a result you are more likely to gain new martial arts students.

Nothing is more frustrating than a slow, glitchy website right? Once you have come to the decision to create a website, make sure to use trustworthy web hosting company. A quality and fast-running site will make your business immediately feel much more professional. In addition, do your research when you are choosing which website builder or program you create your website with, it can make a much larger impact than you may think!

 

Websites are more important than ever for businesses in our ever-growing technology focused world. The upsides to having a website for your martial arts school are immeasurable and can make a huge difference in the perception of your business and its professionalism. By having a simple and effective site, you will take a huge step forward when it comes to gaining leads, keeping your members informed, and demonstrating your reliability. So if you are unsure about whether or not you should create a website for your martial arts business, seriously consider all of these advantages you would be exposing your business to! It may be just what your company needs to take it to the next level.

 

Maggie Prange on Linkedin
Maggie Prange
Sales & Marketing Specialist
Maggie recently graduated from The University of Kansas (Rock Chalk!) where she studied communication, business, and sociology. Maggie is the oldest of 4 children and is the only girl (YIKES.) Maggie’s first accomplishment in the real world was getting a dog (finally!!!!!). His name is Harvey, as in Harvey Specter from the T.V. show Suits (highly recommend.)