Twitter can increase loyalty

September 28, 2013

Twitter helps martial arts schools build student loyalty.

When martial arts schools consider implementing a social media strategy, they may be overwhelmed with the wide range of networks to choose from. Twitter can be a useful platform for karate and tae kwon do studios because it allows owners to stay connected with what is going on in the industry as well as connect with potential students.

In fact, a recent study from Market Probe International revealed 72 percent of Twitter users who follow small businesses on the site were more likely to purchase a product or service from the company. The majority of SMB followers felt more connected to brands through Twitter.

Eighty-two percent of respondents were more likely to recommend the organization to friends or family members after following the brand. This a 30 percent jump compared to patrons who don’t follow businesses on Twitter. Since martial arts schools can see many benefits from recommendations, Twitter is a useful way to harness loyalty and referrals.

Among the main reasons users follow small businesses on Twitter is to show support for local companies and to share feedback or give suggestions. Martial arts schools that start using this site can build a loyal base of followers.

Tips for a successful Twitter strategy
Martial arts schools can use Twitter to follow news in the industry, but to encourage followers, they need to at least update their profile information. You should replace the default photo with something relevant, like a picture of the studio. The profile description should include information about what kind of martial arts the school teaches and a link to the company website.

Once the school has a profile, they can use the following tips to interact with potential and current students:

1. Reach students and prospects
The first step is finding people to follow. If your studio does email marketing, you can import your email list into Twitter to find the handles of students and prospects.

2. Listen
By following prospects and students, it’s easy to learn what people want from the organization.

3. Try different things
Martial arts schools can send tweets with links to news articles or blog posts on the website, use hashtags or participate in trending conversations to find what works.

Being active on Twitter can help martial arts schools deepen their relationships with current students and help prospects find and engage with them.