The importance of a strong website

December 28, 2015

A collage of numeric code creates an image of a digital padlock.

Having a great website can significantly benefit your business. As a martial arts studio owner, you’re going to want to attract local residents to your business. One of the most efficient ways for you to reach the local community is to have a great website.

Constructing a website for your business can be an intimidating task. Organizing an abundance of information about your martial arts studio can be tricky, but it’s well worth the effort.

Here are four characteristics of a good website:

1. Holds the audience’s attention

Websites are great tools to strategically advertise because there are so many media options at your disposal. You can post audio and video files, start a blog about your studio or create a social media account to better stay in touch with your clientele. Regardless of what you decide, build a website that will attract attention from its intended audience. Use bright colors, playful fonts and plenty of images or graphics to make your website unique.

2. It’s legible

While it’s a good idea to get creative with your website’s fonts, don’t overdo it. It’s just as important for your site’s visitors to be able to read the material on the Web page. Following the same logic, do your best to organize your site. More organization will help potential clients see all of the products and services your studio has to offer. Try making a monthly calendar that displays classes for each day of the week, for starters.

3. Everything is accessible

Highlight the most important information. This includes hours of operation and restrictions (if certain classes have age minimums, for example). Besides the basic information, however, it’s a good idea to make yourself and your staff accessible as well. Include email addresses and office phone numbers. Potential members of your martial arts studio will appreciate the ability to get in touch with a human being when they have questions.

4. Your name is all over 

Don’t forget to advertise your martial arts studio! It’s great to design a website that features instructional tutorials and martial arts news, but you also need to make sure you advertise yourself. With technology playing such a vital role in the world today, more people are searching online for studios to join. Make sure that your website encourages its visitors to join your studio! Put the name of your studio on each page at least once.