Martial arts schools can grow attendance numbers with a strong social media strategy

March 3, 2014

Leverage social media to garner more interest in the school.

Nearly two-thirds of small-to medium-sized business owners believe their top challenge is attracting new customers, according to a recently released infographic from LinkedIn. However, 61 percent of respondents think that social media allows them to garner more interest in their businesses. This is why martial arts school owners are embracing Facebook, Twitter and LinkedIn to grow their attendance numbers.

The most important element that leads to success on social media platforms is having a clear message from the beginning, according to a guest blog post for Forbes written by Mamie Joeveer, an attorney specializing in First Amendment and media Law. Keeping this in mind, developing a strategy that can martial arts school improve their reputation is paramount. Marysol Patton, reality television star and founder of the public relations firm, The Patton Group, told Joeveer that it’s critical to be honest and forthright with all potential customers.

“It’s important to have courage and conviction and remain true to the vision that you have for your company,” she said. “I can’t stress enough about having a clear vision of the one thing you want your company to represent and a cohesive communications strategy before you even think about your first tweet.”

Spread the school’s message through social media
While martial arts schools are open to teach people Karate, Brazilian Jiu Jitsu and Tae Kwon Do, it is often the original message of the school owner that will resonate with students. With 88 percent of respondents to the LinkedIn survey stating social media improve word-of-mouth marketing and 82 percent saying the same about lead generation, it’s critical that school owners are consistent using their social platforms to engage with potential students.

“Entrepreneurs should steer clear of pre-packaged messaging,” Patton told Joeveer. “It’s much more engaging to keep the message on social media organic and relevant to the conversation.”

Build a social community to engage with
Facebook, LinkedIn and Twitter provide martial arts school owners with an opportunity to interact with prospective students in a whole new way. Because of this, it can help them grow their customer base and build loyalty with current students. The LinkedIn study showed roughly 75 percent of small-business owners believe social media allows them to become more credible, while two-thirds leverage the platforms to connect with new people.

To do this, martial arts school owners can give their friends and followers on the online platforms a little visibility into their businesses. By posting pictures of students working on their craft, uploading videos featuring certain instructors and adding blog posts about particular classes at the school, owners can attract more people. Leaning on social media to improve relationships with potential students is a way create a sterling reputation.

Joeveer wrote that finding a happy medium between marketing posts, conversation with customers and information about the business is key when deciding on how to manage the company social networks. Whatever is decided upon, it’s important to be consistent.