Let the martial arts students do the talking for you

July 15, 2014

[shareaholic app="share_buttons" id="25449586"] Prospective customers trust current consumers' reviews significantly.

Customer reviews and testimonials are becoming vital for martial arts studios to acquire new students. Consumers trust their peers more than businesses that are promoting their own services. Reviews are the most beneficial form of content marketing as it ranks above blogs, website information, social media and emails. In fact, testimonials boast the highest effectiveness rating for content marketing at 89 percent, according to an infographic compiled by WebDam, a digital asset management software company. Given this statistic, reviews resonated with more people than any other medium.

Customer reviews are one of the most effective ways to acquire new customers
According to a survey conducted by technology market research firm Dimensional Research and sponsored by customer service platform Zen Desk, positive consumer reviews are so powerful that 90 percent of 1,046 respondents reported reading online reviews influenced their purchasing decisions.

Other studies confirm how effective online reviews are for businesses. Ratings are the second-most important feature on companies’ websites, according to an infographic compiled by PeopleClaim, an online dispute resolution service. People also feel assured with their purchasing decisions, and 71 percent agree reviews make them more assured they are buying the right services. In addition, 82 percent of 2,445 U.S. online consumers say testimonials are extremely valuable.

The number of listings matter, so it’s vital for martial arts schools to garner several reviews on their websites. Google’s study “How to Win More Mobile Clicks,” found at least 29 of 47 clicks went to companies that published at least four reviews.

Reviews come with quick results
Perhaps the most profound aspect of customer testimonials is how they boost conversion rates. In fact, reviews created a 74-percent increase in service conversion. For martial arts schools, this is significant. They may see an influx of new students just because of positive online reviews.

Martial arts school owners don’t have to wait long for a positive outcome because within a month of launching reviews there is a 14-percent increase in conversion rates and a 15-percent boost in views.

Martial arts school owners can request customers for their testimonials
Boast, a customer loyalty consulting company, recommended businesses display an iPad where students can explain why are satisfied with their martial arts classes. In addition, they can send email newsletters to parents and students, asking them to capture a video about why they enjoy your school.

Local Results, an Internet marketing firm, suggested placing a button on your website that offers feedback instructions. As martial arts students are leaving class, ask them to visit the website and leave a review. One of the best ways to express gratitude for individuals’ reviews is to ask them in person and express how grateful you would be if they wrote a review. It’s best to send a confirmation email immediately following the posting. In addition, sending an email is also a great way to garner more reviews.

It’s important to make it as easy as possible for customers to leave reviews. It can be beneficial to be choosy about who you ask to write reviews for your company. Now and then, you may get a negative review. MYCUSTOMER, an online customer service community, suggested instructors respond to negative reviews immediately and address their concerns. Part of excellent customer service is listening to customers and doing your best to change their situation and perspective.

Since customer reviews influence individuals significantly, it’s crucial for martial arts school owners to adopt this medium to their marketing strategies.