Facebook has grown exponentially since its creation in 2004 and has changed in the process. When it kicked off over a decade ago, it was exclusively a young person’s website. But those days are over.
Parents of these young men and women use Facebook to connect to friends and even find community events and groups. In fact, according to eMarketer, about 23 million U.S. moms in 2011 used Facebook and, on average, logged on seven times per day. Whether it’s to snoop on their children or reacquaint themselves with old friends, moms everywhere are being exposed to the social media beast that is Facebook on a constant basis.
So, what does that mean for martial arts schools? It’s time to use Facebook to engage moms whose children are interested in martial arts.
When a mom is perusing the Web and thinking about what kinds of afterschool activities to enroll her child in, it’s only logical to assume she will be drawing ideas from a website like Facebook because of the sheer amount of time spent there. There are certain aspects of Facebook that are more likely to catch her attention, however.
Hashtags are outstanding tools for creating awareness and increasing contest participation. According to Fast Company, 35 percent of Facebook users participate in such contests. Adding a photograph seems to be the fastest track to engaging mothers, and other users for that matter. Facebook posts with accompanying photos gain 120 percent more attention than those without them. Another successful way to engage an audience is to pose a simple, stimulating question.
But overall, the most successful advertisements through Facebook align themselves with the interests of their intended audience. By becoming relatable to their audiences, businesses of any kind are effective in self-promotion through popular websites like Facebook. That being said, drawing to up-and-coming karate kids may come down to targeting moms on Facebook.