Have you created a blog for your martial arts school to share numerous types of content that can help drive traffic to your website? If your answer is no, you may want to take a look at the blogs of some of the most successful brands in the world. The importance of content marketing has grown in recent years, and by sharing relevant content, your website will show up higher in Google search queries.
Not only is it important to update your martial arts school's blog with content, but a recent study from Trapit, a content discovery and personalization application, showed that businesses should be creating their own original copy. Nearly three-quarters of U.S. marketers that took part in the survey said curating content is an important aspect of their content strategy. Furthermore, 58 percent believe their business needs to create its own content to survive in its industry.
"Curation is now a key part of their content marketing strategy, but marketers must feel confident that they can curate content that isn't being shared by every other influencer and brand out there," said Gary Griffiths, CEO and co-founder at Trapit. "Providing relevant, unique content is essential for marketers to engage their customers in a meaningful way to build brand awareness, loyalty and business."
If you are able to create and share original content, it may be a good idea for you to leverage automation to take advantage of the resources that you have. According to an article for The Content Standard, using marketing automation tools will allow you to schedule the sharing of certain types of content. For example, one day you can share the results of a recent survey, the next day you can set up systems to add an infographic to the blog, and hours later you can release a guest post from a martial arts master.