Martial arts schools should consider responsive Web design

As more people use mobile devices to surf the Web, businesses need to ensure their sites display well across a variety of platforms. Martial arts schools can accommodate smartphones and tablets by employing responsive Web design.

According to an infographic from WhoIsHostingThis?, 74 percent of mobile visitors will leave a site if it takes longer than five seconds to load, meaning the stakes are higher as more people conduct searches from smartphones. Responsive Web design is worth considering because the site adapts to the size of the screen, whether it is a desktop computers, tablet or mobile phone.

Nearly half of American adults have a smartphone, and 90 percent of these people use their devices to access the Internet. Whether a martial arts school is trying to target students or provide information for parents of children enrolled at the studio, a significant portion of the target audience could be viewing the website from a smartphone or tablet. In fact, nearly one-third of smartphone owners primarily use this device to access the Internet rather than a computer.

Responsive Web design improves user experience
Mobile sites have been growing in significance for several years, but before responsive design, companies needed to create a completely separate website to target mobile users, Business 2 Community said. Although this was the only option at the time, it could lead to difficulties in user experiences because of different screen sizes. Responsive design enables martial arts schools to maintain one site.

Although responsive design improves the website user experience for smartphone owners on the go, there are also search engine optimization benefits for studios. Instead of needing to optimize two separate websites with keywords and content, martial arts schools can focus on one, which leads to lower design costs.

Responsive sites should contain several key elements to maintain the same function across devices of different sizes. The top of the site should have a simple header, a prominent search bar and logo. However, navigation can be a challenge on smaller phone screens. Martial arts schools can consider a menu that slides from one side or a drop down. The footer should also contain a navigation strip and contact information, the infographic said. At the bottom, a link to jump back to the top of the page can improve user experience further. Responsive websites can help martial arts schools reach potential students from their devices of choice.