Martial arts school owners already know the importance of having a strong website, but sometimes it can be easy to forget about keeping it updated on a regular basis. Not only can this make it difficult if contact information is wrong, but it can also be the reason that several potential students are turned off by the school.
According to a recent from Infogroup, a provider of high-value data and multichannel marketing solutions, 85 percent of respondents said they wouldn't give a company a second chance in their address or hours were wrong in search engine results. Martial arts school owners need to recognize that making these simple changes can have an influence on new student enrollment.
"Thanks to mobile technology, consumers who are upset about incorrect business listings have no reason to give that business a second chance or to keep quiet about their negative experience," said Amit Khanna, president of small and medium business at Infogroup. "It's important that small businesses make it as easy as possible for customers to find them on the first try."
Contact information isn't the only thing that consumers value when looking at company websites, it's also important that businesses have claimed local listings, developed a mobile friendly site and social media accounts are regularly updated. A blog post for Entrepreneur magazine stated that simply reading the school's website could be a good way to learn what needs to be changed. Martial arts schools are constantly evolving and their websites need to be doing the same.
By keeping prospective students and their parents updated with new class schedules or including more information about why it is a good idea to learn martial arts, owners could see more children signing up for class. Old, stale websites will certainly bring down the school.