Marketing and growing your school

3 common mistakes martial arts school owners make

3 common mistakes martial arts school owners make

  In a perfect world, every martial arts school runs flawlessly as a well-oiled machine, with steadily improving students and happy parents who always pay on time. As we all know, however, nothing is perfect when it comes to running a dojo. […]

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How to run a martial arts studio headache-free

How to run a martial arts studio headache-free

  Running your own martial arts studio is not for the faint of heart. Long-time studio owners know a lot of blood, sweat and tears go into the day-to-day operations of a martial arts dojo - and after all of that, […]

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5 sure-fire ways to bring in new martial arts students

5 sure-fire ways to bring in new martial arts students

  Even the best martial arts teachers sometimes struggle to fill their dojos. There's more competition than ever to capture kids' attention today, and it can often feel like an uphill battle to get them listening and excited about martial arts […]

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Beat the summer doldrums with a killer martial arts camp

Beat the summer doldrums with a killer martial arts camp

  Summer can be a rough time of year for martial arts businesses. With school out, families' schedules change, and parents are often no longer interested in weekly afternoon classes. Veteran martial arts teachers know all too well the summer doldrums […]

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The best things about owning your own dojo

The best things about owning your own dojo

Many martial arts practitioners dream of one day owning their own dojo. Few, however, actually do end up pursuing this dream, whether they're afraid of opening a business because of potential failure, or they simply don't have the means to […]

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Accurate contact data can increase attendance at martial arts schools

Accurate contact data can increase attendance at martial arts schools

Martial arts school owners already know the importance of having a strong website, but sometimes it can be easy to forget about keeping it updated on a regular basis. Not only can this make it difficult if contact information is […]

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What should you charge?

What should you charge?

One of the most challenging things about opening a martial arts studio is determining what you should charge. On one hand, you want to turn a profit, but on another hand, you want to make sure you are adding martial […]

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Using social media for your studio

Using social media for your studio

It's always a missed opportunity when a small business doesn't take advantage of social media to market their services. While there's no replacing professional marketing or public relations, social media is the ultimate way to get the word out about your […]

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Thinking of opening a martial arts studio?

Thinking of opening a martial arts studio?

As exciting as it is to practice martial arts, many people want to take their training to another level and pass their knowledge on to others. One way to do this is to open your own martial arts studio. This […]

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Reasons students should practice martial arts in the summer

Reasons students should practice martial arts in the summer

Beautiful weather is often inspiration enough to get fit. Just think about the summer. It seems everyone is lacing up her running shoes, hitting the links or heading off for a swim. As a martial arts studio, summer is a great […]

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PPC helps martial arts schools attract more students when done correctly

PPC helps martial arts schools attract more students when done correctly

Pay-per-click advertising can be highly effective for martial arts schools to attract higher website traffic, but owners need to ensure they are not making critical mistakes that detract from the success of these campaigns. In fact, a recent infographic from […]

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Loyalty is a major driver in new student acquisition

Loyalty is a major driver in new student acquisition

Small organizations that place customer service and loyalty at the forefront of their strategies may be more successful at achieving business growth, and it's important for martial arts schools to take note of this trend. Rather than focusing exclusively on growth, small-business […]

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Martial arts schools should consider responsive Web design

Martial arts schools should consider responsive Web design

As more people use mobile devices to surf the Web, businesses need to ensure their sites display well across a variety of platforms. Martial arts schools can accommodate smartphones and tablets by employing responsive Web design. According to an infographic from […]

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Engage new types of content to market the martial arts school

Engage new types of content to market the martial arts school

There are many martial arts schools teaching karate that will never be noticed because owners don't know how to effectively market their business. Figuring out new ways to sell memberships should be a never-ending process at martial arts schools that are […]

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Year of the Monkey (kung fu)

Year of the Monkey (kung fu)

According to the Chinese Zodiac cycle, 2016 is the Year of the Monkey, and that's good news for both tricksters and martial artists who study specific forms of kung fu. That's right, monkey-style kung fu is getting a new wave […]

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