Marketing and growing your school

The best things about owning your own dojo

The best things about owning your own dojo

Many martial arts practitioners dream of one day owning their own dojo. Few, however, actually do end up pursuing this dream, whether they're afraid of opening a business because of potential failure, or they simply don't have the means to […]

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Accurate contact data can increase attendance at martial arts schools

Accurate contact data can increase attendance at martial arts schools

Martial arts school owners already know the importance of having a strong website, but sometimes it can be easy to forget about keeping it updated on a regular basis. Not only can this make it difficult if contact information is […]

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What should you charge?

What should you charge?

One of the most challenging things about opening a martial arts studio is determining what you should charge. On one hand, you want to turn a profit, but on another hand, you want to make sure you are adding martial […]

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Using social media for your studio

Using social media for your studio

It's always a missed opportunity when a small business doesn't take advantage of social media to market their services. While there's no replacing professional marketing or public relations, social media is the ultimate way to get the word out about your […]

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Thinking of opening a martial arts studio?

Thinking of opening a martial arts studio?

As exciting as it is to practice martial arts, many people want to take their training to another level and pass their knowledge on to others. One way to do this is to open your own martial arts studio. This […]

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Reasons students should practice martial arts in the summer

Reasons students should practice martial arts in the summer

Beautiful weather is often inspiration enough to get fit. Just think about the summer. It seems everyone is lacing up her running shoes, hitting the links or heading off for a swim. As a martial arts studio, summer is a great […]

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PPC helps martial arts schools attract more students when done correctly

PPC helps martial arts schools attract more students when done correctly

Pay-per-click advertising can be highly effective for martial arts schools to attract higher website traffic, but owners need to ensure they are not making critical mistakes that detract from the success of these campaigns. In fact, a recent infographic from […]

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Loyalty is a major driver in new student acquisition

Loyalty is a major driver in new student acquisition

Small organizations that place customer service and loyalty at the forefront of their strategies may be more successful at achieving business growth, and it's important for martial arts schools to take note of this trend. Rather than focusing exclusively on growth, small-business […]

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Martial arts schools should consider responsive Web design

Martial arts schools should consider responsive Web design

As more people use mobile devices to surf the Web, businesses need to ensure their sites display well across a variety of platforms. Martial arts schools can accommodate smartphones and tablets by employing responsive Web design. According to an infographic from […]

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Engage new types of content to market the martial arts school

Engage new types of content to market the martial arts school

There are many martial arts schools teaching karate that will never be noticed because owners don't know how to effectively market their business. Figuring out new ways to sell memberships should be a never-ending process at martial arts schools that are […]

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Year of the Monkey (kung fu)

Year of the Monkey (kung fu)

According to the Chinese Zodiac cycle, 2016 is the Year of the Monkey, and that's good news for both tricksters and martial artists who study specific forms of kung fu. That's right, monkey-style kung fu is getting a new wave […]

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Outside the box marketing strategies for martial arts schools

Outside the box marketing strategies for martial arts schools

Running a successful martial arts school requires a lot of commitment and dedication on the part of the owner. Simply opening a facility for interested students to come in and train won't guarantee the success of the business. When it […]

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Star Wars and martial arts go hand in hand

Star Wars and martial arts go hand in hand

There's been plenty of hype and attention surrounding the release of the latest film in the "Star Wars" series, and some of it extended to the world of martial arts.Lightsabers in real life While "The Force Awakens" found success at the […]

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The importance of a strong website

The importance of a strong website

Having a great website can significantly benefit your business. As a martial arts studio owner, you're going to want to attract local residents to your business. One of the most efficient ways for you to reach the local community is […]

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Marketing considerations for 2016

Marketing considerations for 2016

With 2015 coming to a close, there's no doubt you're already looking ahead to 2016 to see what you can improve upon in your business. Recruiting new students for your martial arts studio can be tough work. That said, here […]

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